Ethnic beauty supply stores are the fastest growing beauty market in the country. They are mostly located in the urban areas of the country. The ethnic store is predominantly supported by African American’s and persons of color. These beauty supply stores mostly retail low end beauty products to their customers. Some of the products offered by this market are: Human/Synthetic Hair, relaxers, texturizers, i.e., Motions, Precise, Botanicals, Cream of Nature., Duke, Elucence, also rollers, skin tone cream and soaps to name only a few. Upper echelon Ethnic beauty supplies stores now carry salon only professional beauty products such as: Keracare, Mizani, Design Essentials, Deep Brilliance, Arosci,Avlon Affirm,Syntonics,Nairobi, and Essations in their retail centers. Although, these salons are very few in numbers, customers can find there products online by ordering direct from our web site.